What is the first impression a company makes online? Before even noticing website design and information, users instantly judge it based on how quick and smooth it loads. A fast website not only makes an impression of a professional and reliable business but also motivates people to interact more, because low latency encourages engagement. There is a lot of research proving a direct connection between web speed and conversions.
However, the web speed is not just about milliseconds; it’s an experience. Oftentimes developers forget that the subjective feeling of performance is as important as the actual performance. In this talk, we will discuss methods of improving on both sides: numbers as well as a human perception, since only a combination can bring a substantial result. We will use a simple demo website and see how can it change after applying some tricks.
Founder of Tech-5, a software agency in Munich and a chairman of Fullstack-Events e.V., an association organizing IT events around Europe. Love to share experiences at tech events, meet new people and learn new things!